Event
Unbox AI in R&D
Live at the IAA Conference 2025
Yellow Stage (Yellow Forum) | Tuesday, September 9, 2025 | 1:45 – 2:15 PMAs part of the renowned IAA Conference – the official platform of IAA MOBILITY – Engenion and Porsche Consulting will demonstrate in a 30-minute session how cutting-edge AI solutions can bring efficiency, transparency, and data-driven clarity to complex R&D processes.
How can complex R&D decisions be made in a data-driven, efficient, and cost-conscious way?

In times of tight budgets, overbooked development teams, and increasing portfolio complexity, traditional management tools no longer suffice.
In this session, we’ll share a real-world use case showing how modular, field-tested AI solutions can help overcome these challenges—delivering greater transparency, sharper prioritization, and measurable business value.
- Real-time cost transparency
- Smarter resource allocation
- Informed prioritization over gut feeling
We show how complexity becomes clarity—and clarity becomes impact.
The Speakers

Sebastian Berner
Associate Partner Automotive, Porsche Consulting
An expert in managing large-scale transformation in the automotive industry—from strategic vision to operational execution. Former product manager at Volkswagen.

Prof. Dr. Pascal Laube
Professor für Software & AI an der Hochschule Furtwangen
Bridging academic research and industrial AI development, with a focus on autonomous systems and data-driven product innovation.
In Partnership with Porsche Consulting

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This IAA Conference session is a joint format by GFT and Porsche Consulting. Together, we demonstrate how strategy and technology come together to sustainably transform R&D.
Curious to Learn More?
Interested in our talk and looking to connect with our experts?
We’re offering a limited number of guest passes for select professionals to join us at IAA – as our guest.
Let’s start the conversation and explore how AI can unlock real value in your R&D organization.