AI is your Ace in Product Development
Unleash artificial intelligence in your R&D – for clarity instead of complexity.
Find out how AI is becoming a game changer in R&D – and why the future of product development is data-based, efficient and transparent.
AI in R&D: Complexity as the biggest Opponent
„While European OEMs are still planning, others are already on the market.“
The European automotive industry accounts for 33% of total EU R&D expenditure – and is therefore at the heart of innovation, employment and growth.
However, development cycles in Europe take an average of 54 months, while new players such as Tesla or BYD bring their products to market in 24 months.
The result: increasing pressure on budgets, resources and speed.
AI is the Ace up Product Development's Sleeve
The speakers at the IAA – Sebastian Berner (Porsche Consulting) and Prof. Dr. Pascal Laube (GFT/Engenion) – have shown:
Alongside Connected, Electrified, Shared and Autonomous, Artificial Intelligence is the fifth lever. Those who consistently use AI in R&D will gain speed, precision and efficiency.
Requirements management as an AI use case
30,000 requirements per project
37,500 hours of manual analysis
10-100x higher costs for late corrections
→ AI radically reduces the effort.
Measurable ROI
80 % less analysis effort
40 % increase in productivity
Up to 40 % total value can be realized
Practical benefits
AI automatically recognizes missing requirements (e.g. thermal protection for cables).
AI creates technical specifications independently.
Engenion: From AI Ace to real Impact
Engenion translates this potential into the everyday life of R&D teams:
Review: Unbox AI in R&D at the IAA Conference
In September 2025, Sebastian Berner (Porsche Consulting) and Prof. Dr. Pascal Laube (GFT / Engenion) presented at the IAA Conference how AI turns complexity into clarity – and why now is the right time to play your ace.
Sebastian Berner
Associate Partner Automotive,
Porsche Consulting
Prof. Dr. Pascal Laube
Professor for Software & AI
at the University of Furtwangen
Watch the Video on Demand
Missed it or curious? Watch the recording of our presentation Unbox AI in R&D and find out how Porsche Consulting and Engenion jointly show the way to AI-supported product development.
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Engenion - More than your Ace
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